Abercrombie and Fitch

I had never been into Abercrombie and Fitch so I was quite intrigued by the shop that always captures my bestfriend and her boyfriend's attentions whenever in London shopping. My best friend Nicola has taste in my opinion and although I've always thought that the plain t-shirts and hoodies (other than being branded to within an inch of their life)that she often came back with were quite casually stylish with the luxuriously soft cotton if a little expensive having been in the shop myself the whole image of the brand has been shuffled in my head. I thought it was quite a preppy and exclusive American brand with classic style and function but now I see the brand as a "chav" brand.

The stench of men's cologne even from outside on the street, the half naked guy ready and willing for photos as you enter, the sales assistants hired for their "looks" (looked a bit boring to me), the exact same Ambercrombie and Fitch checked shirt on all employees. I could hear "Join our gang" screaming from the hoodies. The whole shop experience was my idea of a nightmare and my senses were on overload with the dark and dingy clubbing atmosphere, loud music and cologne stench, I couldn't wait to get out. Never again. I feel for the tailors of Saville Row having that mass produced overpriced twaddle of a brand on their doorstep.

Abercrombie and Fitch do the honourable thing, close the shop and sell your clothes in JJB.