What Gap offers

The garments were arranged quite logically at Gap without the intention to create much emotion from the customer, I saw jumpers in piles of 10 or so and similar items placed together which is great if you want to shop quick and efficiently especially on Oxford Street at this time of year when it is difficult and time consuming to navigate in and out of the crowds. The sizes and prices were also clearly labelled and garments were hung on thin wooden hangers touching on the sense of higher quality.
As I gazed around the store fabrics took on traditional forms of cottons and wool with fleece with prices of coats up to £120. I took a closer look at the jeans and was disappointed to discover a lack of modern design to them but the prices were bang on for their market with pairs costing between £24 and £50 for men’s. Women’s wear offered smaller items of clothing such as lingerie and sleepwear and had full mannequins on display as opposed to the men’s half mannequins suggesting women need to be visually enticed more. I also noted that more garments were hung up on rails rather than stacked, we are I guess more likely to want to try clothes on and this makes things easier to carry around the store until we reach the changing rooms. I was shocked to later find out that the store actually has a stylist available in store to offer a helping hand which I didn’t think was needed in a low end high street store such as this.
There were eight tills set up on the ground floor alone with the smaller clothing accessories like socks lining the walkway to tills waiting for those impulse purchases whilst queuing. A large billboard poster stands back lit behind the till which cool and casual young males and females in an array of denim and cotton classics as an elderly gentlemen buys a jacket and I ask “Are they drawing in the market they desire?”.