Ralph Lauren encapsulates more of a lifestyle than a brand; it’s not just what you where but the whole way in which you live, perhaps why the brand naturally created a home ware range alongside its fashion designs. Down on the lower floor a whole home is created with huge beds adorned with the best quality bed linen and wool throws, the windows gave the realistic appearance of a winter forest outside and very shelf and conceivable space was taken up with decor, candles, cushions, rugs on tables a whole dining table set up ready to eat Christmas dinner at. Another room gave the feel of a New York City bachelor pad which did not work which the rest of the store, in contrast with the traditional sensation around the store this came off looking rather seedy in comparison. The smell of cinnamon and pine overwhelmed me which I welcomed and the lifestyle continued upstairs with the addition of books on fashion, horses, cars and golf as well as fragrances and accessories. Peculiarly for such a sophisticated brand there was also a section for dog wear and I was horrified to discover a dog coat for £230! I reassured myself that no one would actually buy it, I hope.
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