It was a few weeks ago when I walked into the Oxford Street store of Gap, a shop that has never particularly been at the forefront of fashion or trends but has long remained a popular source for the British public to buy from, it occurred to me why is this?
On approaching the entrance I see an accumulation of posters advertising jeans with the inscription "Since 1969" which I didn't find out until I got back home was in reference to the fact that when the Gap company originated 40 years ago in San Francisco it was THE great place to find a pair of jeans, housing different brands. The window looked a little lazy in my personal opinion, it could be said that its minimalistic but looking at posters laid out in the window isn't very enticing to draw the public in, I could of easily walked past it without hesitation. Whilst other smaller windows around the outside of the store pictured childrens's clothing with the collaboration of upcoming film Fantastic Mr Fox it seems rather ridiculous to me for a store to have their main window open to Oxford Street, London one of the busiest shopping streets in Britain and not to make an effort its display. It could be an indication of the kind of cult brand Gap has become, that the public return through brand loyalty and not through appealing window displays. I was relieved a few weeks later however, to find a festive Christmas Window display with mannequins adorning clothing from the store whilst still remaining rather minimalistic and true to the Gap brand.
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