Gap- layout

On entering the mens' department on the ground floor of Gap I was pleasantly surprised about how well ordered the layout was if a little too well structured. The 1969 jean display which aimed to celebrate Gap's heritage by showcasing iconic denim styles along with designer and artist collaborations took form in a stack of jeans along a wall which gave easy reference for size and style, showing that Gap knows their relaxed male consumer. A few pairs were hung up on hangers and some higher up across shelves in a way that seemed odd in that you couldn't visualise the trousers appearance and so I persumed this was artistically done to create effect although what effect I am not sure, it filled the bare white walls a little more which was a bonus. The bright lights, white walls and laminate flooring continued on all floors from womens' on the lower ground floor through to childrens' on the first.
Furniture for diplaying the garments was noticeably temporary in their layout with wooden tables in the shape of semi circles and circular rails suggesting the quick turn around of stock in store. I was impressed by the rugby style t-shirts and jumpers knowing that Ralph Lauren had produced this style and that Gaps' selection still looked established in my eyes. I noted that the staff also wore these highly branded t-shirts which at least made them easier for the customer to find on a busy day.