The clear glass lift gave the illusion of space and room until I reached the first floor that houses Gap’s children’s wear. The room which was very small compared to the floors below was crammed with stock and it reminded me of my cousin’s filled to the brim play room with no room to play. The Fantastic Mr Fox collaboration from the side window display is continued upstairs with the opportunity to colour. Remarkably I sense the same preppy feel with essentially the same designs of rugby/ university hoodies and t-shirts on this floor as well as men’s and women’ s and in the same colours of red, navy, white, grey and green . The boy’s took on the form of miniature men’s wear with peaked caps tartan shirts and smart jeans. Children’s wear went right down to early years where an attempt to brighten up the walls was made in pastel colours and toys joined the shelves of clothes.
Purchases were carried out in navy blue paper bags, an attempt by Gap to instigate the feel of higher quality along with environmental consciousness. I remember however, last Christmas whilst making a purchase in this exact same store I was given a thick plastic carrier with a pull string handles that meant that you could carry the bag like a normal carrier whilst protecting your garment and I was particularly impressed at such a simple twist on a classic bag.
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