Ralph Lauren Customer Profile

I didn’t see many customers whenever I went in Ralph Lauren or at least I always had the feeling that I was alone. It transcends to me that Ralph Lauren is somewhat of a men’s brand that has happened to do women’s wear rather successfully to strengthen and widen the brands consumer base and this is echoed in the decor. I imagine however, men between the ages of 35 and 60 years old and women between 30 and 60 would shop at this store. This is a slightly older market than most designer stores with hobbies like golf, polo and horse riding or at least aspiring to belong to the aristocracy that convey this lifestyle. Obviously Ralph Lauren’s loyal customer would be well off living out of London in the countryside, say a short drive away in Kent but owning a town house in an area like Primrose Hill. The men are lawyers by profession or owning their business, earning between £50,000 and £400,000 per annum, many are of well-to-do families and their wives offer traditional glamour. They will spend a leisurely day out in London shopping in the store together and dining afterwards as a reward for the wife’s latest charity event.

The Museum of Everything

On Reccommendation by my tutor Richard Gray me and a few friends went for a look around "The Museum of Everything" located in beautiful Primrose Hill. I have to say it was quite refreshing to the usual well-put-together galleries that I've gandered around before. It was sunken into the walls of a library on Sharpleshall Street and was much smaller than I expected but little did this reflect the art that was inside. Incase, like me, you've never heard of this museum before it obviously doesn't literally contain everything but rather a random collection of art that is from a variety of artists whose art has been created without a professional objective, without the intention to sell or make profit. This is what is called "outsider art", and apparently my illustrations are in quite a similar style. On the outset this could be offensive but personally I loved the art that I saw some of it could be persumed immature in its presentation but that fact that these people do art for the love of it I find inspiring and its rough and raw attitude was actually very creative. Definitely go and take a look for yourself (i'ts free!) and don't be put off by the obscure warehouse layout, you won't be disappointed, I found quite a few artists that I can now look to such as Madge Gill who uses rather obsessive line which feflects my style at the momement.