Thursday, 19 November 2009
Ralph Lauren- location and window display
After trawling up and down New Bond Street looking in the various designer stores I was beginning to feel a little uninspired and rather bored; many of the shops were modern and sophistcated in decoration but this clean and simple effect was a little ineffective at holding its own. None of the stores stood out to me and the Burberry store I found particualrly disappointing and lacklustre. Is this what we all really want, clean sharp fashion with no personality?
I eventually came across Ralph Lauren and was drawn to the windows like a moth to a flame, elaborate interior design (velvet draped across enormous mirrors and hoards of vibrant red and orange flowers) created all from the labels own homeware selection provided the ambiance of upperclass prosperity and therefore the backdrop to elegantly poised mannequins wearing the rich ivory gowns and traditional tweed jackets form the fall 09 collection. The building itself was superior alone with high windows held in deep mahogany frame and deep blue window canopies adorning the Ralph lauren label. There were shrubs and ivy outling the front which felt old and romantic and these guided you along the windows to the large glass front doors which, looking higher, had the American and British Flag either side and displayed the original Polo logo. Before I had even entered the store I was excited and inspired and I knew that the wait was worth it, I was in for a treat!
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